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Case Study:
SOAR Foundation

Game changing website payment solutions for SOAR Foundation!

THE BRIEF

Soar is a collective movement which believes that there is greatness within all young people. Soar's website was in trouble with one of their most vital call to actions... their donate options. Not only was the donate button not prominent on the website at first glance but the payment gateway and third party plugins for creating payment forms and automation between apps was not working correctly. As a non-profit Soar had work done on their website from multiple website agencies (some kindly giving their time FOC) throughout the years, but unfortunately there was no technical document that outlaid work done over time and some pages not consistent with others. Therefore, we had to start from scratch to find out how the website was built and give Soar control of their website going forward.

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THE STRATEGY

The initial ask was to fix the payment gateway, payment forms and automation issues. ATM focused on resolving this issue right away, but unfortunately the original digital solution for SOAR's donations was no longer integrating with the third party plugins which was creating issues at every turn. Rather than waste more time trying to stick a plaster over the issues, I proposed a new payment gateway solution that would be super user friendly, would have all payment needs in one easy integration and which was maintenance and cost friendly too. 

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THE SUCCESS JOURNEY

  • Website audit to see where the issue was. 

  • Updated all plugins and settings linking to Stripe. 

  • Gravity Forms kept producing issues along with the automation tool and webhook for Stripe.

  • Gravity Forms plugin was uninstalled and reinstalled and the layout was still not allowing us to build a form easily and was in no way user friendly.

  • Proposed a WordPress simple payment plugin to integrate the payment gateway, create simple and user friendly forms and display beautifully on Soar's website making the user experience hassle free.

  • Added the Donate option to the main menu as it was not easily visible before as it was located at the end of the homepage. 

  • Provided a technical document, including information, updates and control for their website that they need.

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THE RESULTS

  • All in one payments solution including the payment gateway linked, stunning form creation and super easy to use. 

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  • Donate is just 4 easy clicks, once off or recurring.

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  • Revamped content on donation page to make it as easy as possible to make a donation with clear and concise messaging.

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  • Displayed the Donate option in the main navigation menu so its easy to see and more importantly easy to click to bring users through the payment journey help support Soar in the magnificent work they do.

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